The new way to optimize creator spend
Vestd turns engagement into upside — creators earn cash and a stake for content that works, brands pay only for results.
No guesswork for brands. Less pressure for influencers. True partnership.

No negotiating thousands of deals a year — kick off a campaign bucket anytime, titrate budget up or down, and scale one consistent message. You know exactly what you're putting behind each brief and the ROI to expect, with the option to pay on equity and build long-term creator relationships.
Apply as a brand
No performance pressure — you're free to try as much content as you want. The posts that work earn cash, with the option to take a stake in the brands you help build.
Apply as a creatorThe brand funds a campaign bucket, posts a brief, and invites creators to participate.
Content made to the brief and submitted for brand approval — as much as they want.
Every approved post earns from the bucket on a live, competitive dashboard.
When the budget is reached or the campaign expires, Vestd pays creators directly, by performance.

They put the campaign bucket and one brief on the platform. Creators post as much as they want to compete for their share — dollars are earned and tracked on the dashboard for everyone to see, until the budget is reached or the campaign expires.
Every interaction is weighted — deeper engagement draws more from the bucket, in real time.
The fastest content to go viral claims the biggest share. And when the campaign closes, the posts — and their views — keep working for the brand.

Yes — each campaign sets a minimum engagement and view requirement, shown in the brief, before a post starts earning.
In theory, yes. The bucket pays out by performance, not by headcount — the best content earns the biggest share, no matter who made it.
The campaign closes the moment the budget is fully earned; every creator is paid for what their content earned up to that point.
The campaign still closes on its end date. Any unspent budget rolls over to fund the brand's next campaign.
Exactly. Dollars only leave the bucket when approved content performs.
Tell us who you are and we'll reach out as spots open up.
We'll only email you about your application