The new way to optimize creator spend

Take the guesswork out of influencer marketing

Creator having breakfast in bed with coffee The new way to optimize creator spend

Vestd turns engagement into upside — creators earn cash and a stake for content that works, brands pay only for results.

No guesswork for brands. Less pressure for influencers. True partnership.

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For brands

Only pay for top-performing content.

No negotiating thousands of deals a year — kick off a campaign bucket anytime, titrate budget up or down, and scale one consistent message. You know exactly what you're putting behind each brief and the ROI to expect, with the option to pay on equity and build long-term creator relationships.

Apply as a brand
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For creators

Turn your influence into lasting upside.

No performance pressure — you're free to try as much content as you want. The posts that work earn cash, with the option to take a stake in the brands you help build.

Apply as a creator
How it works

One budget, one brief, creators competing to earn cash or equity.

01

Fund a bucket

The brand funds a campaign bucket, posts a brief, and invites creators to participate.

02

Creators do their thing

Content made to the brief and submitted for brand approval — as much as they want.

03

Tracked in real time

Every approved post earns from the bucket on a live, competitive dashboard.

04

Paid out directly

When the budget is reached or the campaign expires, Vestd pays creators directly, by performance.

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Example

Let's say a brand has a $100k budget…

They put the campaign bucket and one brief on the platform. Creators post as much as they want to compete for their share — dollars are earned and tracked on the dashboard for everyone to see, until the budget is reached or the campaign expires.

Payouts

How payout is calculated.

Every interaction is weighted — deeper engagement draws more from the bucket, in real time.

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The fastest content to go viral claims the biggest share. And when the campaign closes, the posts — and their views — keep working for the brand.

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FAQ

Frequently asked, explained.

Is there a minimum to earn?

Yes — each campaign sets a minimum engagement and view requirement, shown in the brief, before a post starts earning.

Could one creator earn the whole bucket?

In theory, yes. The bucket pays out by performance, not by headcount — the best content earns the biggest share, no matter who made it.

What if the bucket runs out early?

The campaign closes the moment the budget is fully earned; every creator is paid for what their content earned up to that point.

What if the end date arrives before the budget is used up?

The campaign still closes on its end date. Any unspent budget rolls over to fund the brand's next campaign.

So brands only pay for results?

Exactly. Dollars only leave the bucket when approved content performs.

Join the waitlist.

Tell us who you are and we'll reach out as spots open up.

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